Overview:
Canyon Clothing Co. is a sustainable outdoor lifestyle brand focused on exploration, natural beauty, and durable design. I created a full visual identity system alongside seasonal screen-printed apparel drops, promotional print materials, and retail-ready marketing assets.
Canyon Clothing Co. is a sustainable outdoor lifestyle brand focused on exploration, natural beauty, and durable design. I created a full visual identity system alongside seasonal screen-printed apparel drops, promotional print materials, and retail-ready marketing assets.
Objective:
Develop a brand experience that feels timeless, nature-inspired, and adventure-ready, with cohesive design across apparel, packaging, and retail campaigns.
Develop a brand experience that feels timeless, nature-inspired, and adventure-ready, with cohesive design across apparel, packaging, and retail campaigns.
Role:
Brand Designer — led visual identity development, merchandise design, seasonal marketing rollout, and promotional campaign materials.
Brand Designer — led visual identity development, merchandise design, seasonal marketing rollout, and promotional campaign materials.
Brand Marketing and print collateral
Canyon Clothing Co. was founded on a deep appreciation for nature, thoughtful design, and intentional living. What began as a personal passion quickly grew into a focused mission: to create eco-conscious, durable apparel that honors both the outdoors and the people who explore it.
Rooted in the values of sustainability, storytelling, and slow fashion, Canyon Clothing Co. is committed to producing high-quality garments that encourage adventure without compromising the environment. Each collection is designed to inspire exploration, promote responsible consumption, and leave a lighter footprint on the world.
Clothing mockups
Canyon Clothing Co is an outdoor lifestyle brand rooted in sustainability and simplicity. The company produces timeless, adventure-ready apparel designed for hikers, campers, and creatives who value nature and conscious living. The visual identity draws inspiration from natural landscapes, earthy color palettes, and a retro-modern style that feels both grounded and aspirational.
Storefront, Display
One of my favorite things about outdoor brands is how they evolve with the landscape—each season brings a new mood, a new palette, and a new story to tell. With Canyon Clothing Co, I wanted every seasonal release to feel like part of the journey—from warm, sun-faded summer tones to rich, layered textures for fall and winter.
Designing each collection gave me space to experiment with new colors, materials, and visuals, all while staying grounded in Canyon’s earthy, sustainable identity. It’s a brand that grows with the seasons—but never loses sight of its trail.
Canyon Clothing Co.'s branding captures the spirit of exploration while promoting sustainable, outdoor-inspired living.