Brand Identity, Packaging, Merchandise, Social Campaigns
Pub House Brewery is a rustic Michigan-based craft beer brand. I led the complete design system across can labels, merchandise, signage, and social media content — building a cohesive, handcrafted aesthetic to support their launch and seasonal product releases.
Pub House Brewery is a rustic Michigan-based craft beer brand. I led the complete design system across can labels, merchandise, signage, and social media content — building a cohesive, handcrafted aesthetic to support their launch and seasonal product releases.
Logo & Brand Identity
Designed a flexible identity system featuring stacked and horizontal logos, custom iconography, and an approachable type system inspired by vintage beer branding. Built for merchandise, packaging, signage, and digital.
Packaging & Can Labels
Created a modular can label system that allows new flavors to rotate easily without losing brand cohesion. Each label uses a base grid, a flavor color system, and simplified artwork to capture each beer’s personality.
Apparel & Merchandise
Developed screen-printed hoodie and t-shirt designs using the primary logo and a supporting badge system. Also designed pint glasses and take-home branded packaging to build on-site and retail visibility.
Posters & Event Materials
Designed posters and promo graphics for the brewery launch and seasonal events. Typography and layout choices reflect the bold, inviting character of the brand while staying consistent across media.
Social Media Campaigns
Built branded social templates to promote new releases, announce events, and highlight community features. Prioritized consistency and legibility across Instagram and Facebook platforms.
The Pub House identity helped launch the brewery with a strong visual presence across print, digital, and merchandise. It provided a foundation for expanding into seasonal SKUs and building long-term customer engagement through events and social.